The way marketers use the word “pure” is very strange.
“Pure” presumably means – with nothing else added. So then what does it mean to say “100% pure fruit jam, with added sugar, gelatine etc…”? Or even “100% pure juice made from concentrate”.
Giles Hogben's Blog
The way marketers use the word “pure” is very strange.
“Pure” presumably means – with nothing else added. So then what does it mean to say “100% pure fruit jam, with added sugar, gelatine etc…”? Or even “100% pure juice made from concentrate”.