I’ve noticed some products say things like “pure fruit” when they clearly are not. For example some jams say pure fruit but then they say sugar in the ingredients. What they seem to mean is that what fruit they have in them is pure fruit, which is really silly.
As another example, I recently came across this packet of crackers which says “100% wholewheat”
but then they clearly aren’t.
In what sense are they supposed to be 100% wholewheat – it seems only in the sense that whatever wholewheat there is in them is wholewheat, which is kinda obvious…